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Branded Instant Photography at Events

photo which was sent via ai facial recognition

Branded Instant Photography at Events

Branded Instant Photography at Events

Event photography has come a long way from just capturing moments.

Nowadays, it’s more than just showcasing photographs; it’s about creating an experience for the attendees using innovative ideas.

One such idea is instant branded photography. We’ll discuss in detail what instant branded photography is, how it benefits events, and how it can increase brand recognition and engagement.

We specialise in corporate events & branding

 

Instant Branded Photography Explained

Instant branded photography is an innovative idea that takes event photography to the next level.

It involves capturing photographs of the event attendees while superimposing a brand logo or branding the photos with an overlay. The photographs are then printed instantly, and attendees can take them home as a keepsake.

This approach creates an immersive brand experience that evokes emotions and memories for the attendees, making it a trending marketing strategy for businesses.

Instant branded photography is becoming increasingly popular among businesses as it offers numerous benefits.

This marketing strategy creates a unique and engaging atmosphere that maximizes brand recognition, generates brand awareness through social media sharing, provides an effective networking tool for attendees, and enhances post-event analytics for organisers.

Benefits of Instant Branded Photography

 

Instant branded photography creates a win-win situation for both the attendees and event organizers.

Attendees benefit from receiving high-quality branded images of themselves, which they may share on social media or keep as souvenirs.

Event organizers get to engage attendees with their brand and create opportunities for repeat business.

Here are some benefits of using instant branded photography:

  • It makes events more fun and memorable.
  • It helps people remember the brand by putting the logo on the pictures.
  • It helps people learn about the brand when they see the pictures on social media.
  • It can help people make new connections and find new business opportunities.
  • It can help people understand how well the event did by looking at how many pictures were taken and how many people liked them.
instantly printed event photo
photo at an awards show sent instantly to guests

Why Guests Love Branded Photography

 

Instant branded photography is an exciting way for attendees to interact with the brand.

It creates a unique experience for attendees as they get to see themselves in a different light.

Additionally, the immediate photo printing and digital delivery of photos ensures that guests receive their branded photos quickly. This creates a lasting memory that they can cherish and share with their friends and family.

Guests also benefit from the social media sharing aspect of instant branded photography.

By sharing their branded photos on social media, they generate brand awareness for the business and potentially reach a wider audience.

This creates a positive association with the brand and increases the likelihood of repeat business.

And let’s not forget ‘bragging rights’. Guests love to show where they are or have been if the experience may make their friends and followers a little envious.

corporate festival photo sent to guests
photo which was sent via ai facial recognition

How does the printing work?

 

Printing is speedy.

At most corporate events we cover we print postcard-sized photos which are 6 x 4″ (15cm x 10cm).

These are printed in circa 9 seconds each and we typically print one per person in the photo.

At busier events, we will add more printers so that there are no delays.

Photos are sent to the printer directly by wifi from the photographer (or booth if using one).

The other most common sizes we print are 9 x 6″ and 8 x 6″.

We have a comprehensive article HERE all about on-site photo printing.

 

instant branded photography at an event

How Guests Receive their Photos

 

We have multiple ways that guests can receive their photos.

  • text message
  • email
  • Airdrop
  • QR code
  • Facial recognition

You select which ones will be best for your event, and you can choose them all.

Facial recognition works with the guest taking a selfie and then the photo is sent to their phone as if by magic!

The facial recognition system we use is provided by Amazon AWS Rekognition.

Iphone Mockup Large

Branding

Branding can be achieved in one of two ways;

  • we design it
  • you design it

Quite simple really.

If you want us to create the branding we ask you to let us have logos, any event graphics and any wording you require.

If you want to create the branding we’ll provide the specification. We will need the overlay in PNG format with transparency.

branded instant photography at events

Data Collection

 

Data collection during a corporate activation is a smart move for businesses looking to expand their customer base and improve their marketing efforts.

By collecting email addresses, companies can build a valuable database of potential customers to target with future campaigns.

We have the option with our system to collect names, email addresses and other data.

This needs to be done in a GDPR friendly way and we can offer guidance on this.

Just remember to limit the information you require. Guests don’t want to complete 10 fields just to get their photo!

 

data collection at an activation

Post-event Analytics

 

Our instant photography system is designed to provide valuable data on various aspects such as;

  • estimated social media reach
  • number of photography sessions
  • age demographics of the event
  • sex demographics of the event
  • number of downloads

Our system is a valuable tool for corporate clients looking to better understand their target market.

With access to real-time data on consumer behavior, demographics, and social media reach, corporate clients can make informed decisions about future marketing strategies, leading to higher engagement and sales.

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brand activation with instant prints and digital delivery
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Conclusion

 

Instant branded photography has revolutionised event photography by creating an immersive experience that leaves a lasting impression on attendees.

By utilising instant photography, businesses can enhance their brand recognition, engagement, and awareness.

It is not only a useful tool for businesses, but it also offers attendees a memorable experience. As event photography continues to evolve, instant branded photography will continue to be a driving force.

Get in touch if you would like to discuss how this can work at your event.

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