How Providing Social Currency at Events Elevates Your Brand
In the realm of social media, your brand’s prosperity extends beyond event hosting; it’s about cultivating a digital presence that resonates throughout the online landscape.
Explore the strategies to convert event attendees into your brand advocates,
We specialise in corporate events & branding
What is Social Currency?
In the context of events, “social currency” refers to the value and influence that attendees can gain or share on their social networks through their experiences and interactions at the event.
It’s about creating memorable and shareable moments that make attendees feel like they have something unique, interesting, or valuable to share with their online communities.
These moments or experiences become a form of currency in the social media world, allowing attendees to enhance their social status or reputation by sharing them.
In more everyday language ‘social currency’ is;
- Bragging rights
- Showing off
- Insta-worthy moments
- Social status Boost
The issue for brands is that left to their own devices guests will take and post photos to social media.
But, will your brand be mentioned? There is a strong probability that it won’t be.
That’s where we come in. We provide instant high-quality photographs to guests and add your branding, ready for posting to social media.
Benefits of Social Currency for your brand
Increased Brand Exposure: When attendees share their event experiences on social media, they expose the brand to their followers and networks. This amplifies the brand’s reach and visibility, potentially reaching a wider and more diverse audience.
Word-of-Mouth Marketing: Social currency generates word-of-mouth marketing, which is incredibly influential. Recommendations and endorsements from attendees carry more weight and credibility than traditional advertising.
User-Generated Content (UGC): Attendees’ social media posts, photos, videos, and comments become valuable user-generated content. Brands can repurpose this content for their marketing efforts, saving on content creation costs while benefiting from authentic, user-driven content.
Engagement and Interaction: Social currency encourages attendees to actively engage with the brand and its event, fostering a sense of connection and community. This engagement can lead to increased brand loyalty and long-term relationships.
Data Collection: Encouraging social sharing provides an opportunity for brands to collect valuable data about attendee preferences, behaviors, and demographics. This data can inform future marketing strategies and help tailor offerings to the target audience.
Branding and Image Enhancement: When attendees associate positive and shareable experiences with a brand, it helps enhance the brand’s image and reputation. It can make the brand appear more innovative, exciting, and in touch with its audience.
Competitive Advantage: Brands that excel at providing social currency can gain a competitive edge in their industry. Attendees may choose to attend or engage with events hosted by brands known for creating memorable and shareable experiences.
Measurable Impact: Social media sharing is trackable, allowing brands to measure the impact of their event strategies in real-time. Metrics such as likes, shares, comments, and hashtag usage provide valuable insights into the success of social currency initiatives.
Increased Event Attendance: Positive online buzz generated by social currency can attract more attendees to future events hosted by the brand, leading to increased event revenue and participation.
How we provide the Social Currency
Our process is slick, fast and has been perfected over hundreds of corporate events.
If you have a scenario in mind the chances are we have done something similar in the past, often with a company you will have heard of.
Our process is quite simple;
- photo is taken of the guest or guests
- the photo is shown instantly on an iPad to the guest(s)
- the guest can then send the photo instantly to themselves
- branding is automatically applied
- the guest posts to social media
There are things you can do to enhance the Social Currency, such as.
- create shareable experiences – unique backgrounds/sets for example
- UGC Content – offer prizes and giveaways
- engage influencers
Core to what we do is to put some control over photographs in the hands of the brand as opposed to leaving it to chance.
At many events the digital images will be supplemented by instant photo printing which can enhance the experience even further.
How Guests Receive their Photos
We have multiple ways that guests can receive their photos.
- text message
- QR code
- Facial recognition
You select which ones will be best for your event, and you can choose them all.
Facial recognition works with the guest taking a selfie and then the photo is sent to their phone as if by magic!
The facial recognition system we use is provided by Amazon AWS Rekognition.
In the digital age, events go beyond gathering people; they’re about creating experiences that extend beyond the venue.
Social currency, driven by tools like instant branded photography, is how you turn attendees into brand advocates.
By understanding your audience, crafting shareable moments, and using technology and social media effectively, you make each event memorable.
Social currency is not just a concept; it’s a practical tool that can enhance your brand’s impact
Enter your details to discuss how we can help at your event to make this aspect successful.